Why Every Writer Needs a Brand: My Review of Your Brand is Calling

I just finished reading Your Brand is Calling by my friend Mike Loomis.

This is the best book on branding I’ve come across.

Brands aren’t only for multibillion dollar companies like Geico, Walmart, and AMC Theaters. If you’re a writer, an artist, or another kind of creative, you need a brand.

Whether you realize it or not, you have a brand already. People see your brand in these places:

• your website
• your Twitter or Facebook page
• your emails
• your products
• your videos

You share your brand wherever you go.

What does your brand say about you?

This book is filled with rock solid guidance. Here are three of the biggest takeaways.

Have you ever taken a personality test?

I’m a personality test junkie. Here are some I’ve taken:•    Myers-Briggs•    DISC•    Enneagram•    Strengthsfinder•    Stand Out Assessment•    The Fascination Advantage

•    Spiritual Gifts Inventory